Modpod Press Release
FOR IMMEDIATE RELEASE:
Modular Furniture System Designed for Cats Prepares for Kickstarter Launch
The “furniture cats can finally use” designed by pet enthusiast Maxine Ang Bishko enables humans and cats to cohabitate while allowing everyone from shoebox to big spaces to maintain a stylish décor in their homes.
Dubbed “the furniture cats can finally use,” Modpod’s modular design offers a way for humans and their four-legged companions to cohabitate while allowing everyone from shoebox to big spaces to maintain a stylish décor in their homes, bridging the gap between chic “human furniture” and pieces that look out of place to accommodate cats’ needs.
Modpod is a revolution in the furniture space because it is furniture designed for both humans and cats in mind. While it functions as a coffee table, bed, or bookshelf, it also functions as a hideout and a nest for cats.
“Growing up in Singapore and becoming accustomed to living in small quarters, I wanted to change the way we all live with our beloved pets,” explains Maxine. “Finding my first abandoned kitten 13 years ago started a chain reaction which opened my home over the years to all abandoned kittens in drains and bushes, and despite rehoming many of them, we still ended up with 16. Our furniture was constantly destroyed by their tenacious claws, and it was this memory in particular that set the idea of Modpod in motion for me, in designing and engineering the Modpod system with cats in mind, and buyers can rest assured knowing the product was put through rigorous testing while my bunnies, dogs and cats all made it their home…and their throne.”
Close as anyone could possibly be to their pets since the day she was born, Maxine found herself succumbing to their many needs, so much so that she started her first business wholly based on her animals in 2009. A pioneer in e-commerce pet food delivery, she subsequently grew her operation into one of Singapore’s all-natural pet supply distributors.
Being modular and configurable, Modpod allows users to create an innovative and all-inclusive home for family and “fur kids,”. The very first sketches for Modpod came to light in 2016 but went through many different edits and versions – from color, down to the most minute of details including creating sleek yet efficient joints to assemble the Modpod.
Every 0.01mm change affected durability, and the team strived to ensure maximum safety and strength. Material was chosen carefully after examining all pros and cons; and finally, the team decided on Acrylonitrile Butadiene Styrene (ABS) for its high tensile strength and high resistance to physical impacts and chemical corrosion. ABS withstands heavy use and adverse environmental conditions. Although Maxine initially wanted to incorporate ocean recycled plastic into the Modpod, its properties would not ensure safety. After much research, ocean recycled plastic was put into the pipeline to create parts of Modpod for future versions. Multiple visits to factories in 2017 to discuss prototype manufacturing resulted in copious numbers of design changes, all to ensure the sturdiness of each cube. 2 years later, the Modpod was finalized after rounds of testing with Maxine’s own pets to ensure that the Modpod would function as described.
In 2018, plans were made for the Kickstarter launch. Shipping proved a major issue as the Modpod weighs a minimum of 3kg and the team had to keep costs low. The team faced multiple rejections from shippers who would not ship their product because it simply was not cost-efficient. Many months later, a sensible logistical infrastructure was set up to prepare for shipment to backers.
Features of Modpod:
All information about Modpod and the launch campaign can be obtained by visiting www.Modpod.life/.
“Building a world for our pets. One pet at a time.”
Introducing Modpod, a modular design that offers a way for humans and cats to cohabitate while allowing everyone from shoebox to big spaces to maintain a stylish décor in their homes, bridging the gap between chic “human furniture” and pieces that look out of place to accommodate cats’ needs.
Kickstarter Pledge for one cube: USD 53
For further information, please contact:
+65 9685 3929 / firstname.lastname@example.org
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